No one will disagree when I will
say that advertising is vital for any kind of business in the world. Business
starts with a product and ends in a sale and the sale will not be done without
advertising. In short, business can be considered incomplete without
advertising. Whatever you sell, you have to tell the people about the product
or service you are selling. You will use either your words of mouth, you may
utilize some electronic media if the budget is high, or you may employ some
outdoor advertising company in Pakistan to deliver you message to the people.
Limitations of Other Advertising Media
As we discussed, there are lot of
options when you think about advertising your product or service. If you rely
on words of mouth, your audience will be very limited and the result pace will
too low. No doubt this kind of advertising has very high conversion rate
because people tend to trust.
Electronic Media is good and can
be effective as well but this effectiveness depends upon the airtime you bought
for advertising your product or service. You can’t say with 100% surety that
your potential customer is watching your ad when it was on aired or not. It
costs you so high and you can’t wait for your customer to watch at his
convenient hours.
Outdoor Media is the need
You feel the need of some media
which has a reasonable audience and which can allow you to wait for your
customer to read or view your message. Moreover, it should not cost you so
high. Outdoor media is the only effective solution that meets all of your
needs. You can afford to hire more than one billboard at different locations to
widen your audience. Your message or ad is available 24 hours a day, 7 days a
week so you can be sure that your customer will view or read your message.
Effectiveness of Outdoor Media
Just try to recall a day when you
not went out on the road? I hope there will be hardly one or 2 days in the
whole year when you could not see the road. When you go on the road, the 2nd
thing you see is some big billboard or some ad sign. As you put your vehicle on
the road, you start receiving messages from different companies in the form of
billboard signs. When you stop at signal, you have nothing to do except staring
out of your vehicle and when you see out, you see billboards. Isn't it?
If you don’t watch TV even then
you know about different offers your telecom company offering. You know which
car brand has introduced some new model recently. How? If you will try to
remember, a billboard will come in your mind where you read all these
information.
So, we can say that outdoor
advertising is the most effective advertising.
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